West End Watch Co.
West End Watch Co. was founded in 1886 and is known for its durable and precise watches with a distinctive British influence. Originally launched in India as a subsidiary of Alcide Droz & Sons, the brand quickly established itself as a reliable supplier in South Asia. Models such as “Sowar” and “Queen Anne” became well known and are valued for their quality and innovative Incabloc® shock protection system. Today, West End Watch Co. manufactures high-quality watches in Leytron, Switzerland, combining traditional craftsmanship with modern accents.
Braun
Braun was founded in 1921 by Max Braun and is known for its functional, minimalist products. Under the leadership of Dieter Rams, chief designer from 1961 to 1995, the brand developed the famous principle of “less, but better,” which focuses on clean lines and user-friendliness. Braun stands for technical innovation, high quality, and timeless design. Today, the range also includes watches that combine this philosophy with elegant functionality.
Arne Jacobsen Clocks
Arne Jacobsen clocks are classics of Danish minimalism, designed by architect Arne Jacobsen between the 1930s and 1970s. Well-known models such as the Bankers and Roman clocks combine clear forms with functional design. Today, they are being reissued in collaboration with the Jacobsen family and stand for timeless elegance and high-quality craftsmanship—perfect for style-conscious interiors.
Lorenz
Lorenz was founded in Milan in 1934 by Tullio Bolletta and stands for the successful combination of Italian style and Swiss watchmaking. The brand gained international recognition, particularly when its Static table chronograph was awarded the prestigious Compasso d'Oro in 1960. Other design classics such as the Directime watch and the Montenapoleone collection followed, cementing Lorenz's reputation as a pioneer in functional and aesthetic watch design.
Picto
Picto was founded in 1984 by Danish designers Steen Georg Christensen and Erling Andersen and stands for minimalist, functional watch design. The brand is known for its iconic dial, which uses a rotating dot to indicate the hours instead of traditional hands. With clean lines and timeless aesthetics, Picto watches offer an elegant alternative for those who appreciate Scandinavian design classics. Today, Picto combines innovative technology with traditional craftsmanship to create durable and stylish timepieces.
MUW
MUW is a Danish watch brand known for its clean, functional designs. The watches feature a minimalist dial that displays the time in a simple and elegant way. Whether as a neck watch, pocket watch, or wristwatch, MUW combines Scandinavian aesthetics with practical functionality. The models are available in various colors and designs, offering the perfect accessory for every taste.
Normal
Normal is a modern watch brand that combines minimalist design with high functionality. The watches are characterized by clean lines, simple shapes, and a minimalist aesthetic that blends seamlessly with any style. Ideal for those who value timeless elegance and uncomplicated operation. With a focus on quality and durability, Normal watches are reliable companions for everyday life.
Rosendahl
Rosendahl, founded in 1993 by Erik Rosendahl, stands for timeless design that combines aesthetics and practicality. The brand started with the legendary Grand Cru collection and expanded its range through collaborations with renowned designers such as Arne Jacobsen. Today, the range includes a wide selection of high-quality products, including watches that impress with their clean lines and premium materials. Rosendahl places great emphasis on durable design that perfectly combines style and function.
